The Best AI Isn’t Always the Newest AI
One thing I've learned after decades in technology is that the newest tool isn't always the most productive one. That's especially true with artificial intelligence. Every week another company announces…
The Duplication Lie: The Lesson That Changed How I Look at Online Business
What If the Problem Isn't You? One of the biggest breakthroughs I ever had in business came from realizing something uncomfortable: The problem wasn't me. For years, I thought it…
Why More Clicks Usually Don’t Solve the Problem
One of the most common questions asked in online marketing is: "How do I get more traffic?" At first glance, that seems like a reasonable question. After all, if you…
Traffic Is More Like Fishing Than Advertising
One of the biggest mistakes online marketers make is treating traffic generation like a giant advertising contest. Everybody is trying to: shout louder, post more, buy more clicks, or throw…
Why Building a Digital Stadium Beats Chasing Random Clicks
If you spend enough time in the online marketing world, you eventually notice something: Most people are constantly chasing traffic. New traffic methods. New social media hacks. New ad tricks.…
Most Marketers Think About Traffic Completely Wrong
If you spend any amount of time in the online marketing world, you will hear people obsess over traffic. More traffic. More clicks. More eyeballs. More visitors. It gets talked…
