The Best AI Isn’t Always the Newest AI
One thing I've learned after decades in technology is that the newest tool isn't always the most productive one. That's especially true with artificial intelligence. Every week another company announces…
Traffic Is More Like Fishing Than Advertising
One of the biggest mistakes online marketers make is treating traffic generation like a giant advertising contest. Everybody is trying to: shout louder, post more, buy more clicks, or throw…